SAMS - Business Models

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54 SAMS Business Models have been developed by start-ups, SMEs and students in different business development activities supported by the project partners UNPAD, ICEADDIS, UNILV, UNIKAS, UNIGRA. The SAMS Business Models range from honey reselling, digital marketplaces, beekeeping supply, beekeeping products for health and beauty to tourism, education and technology incl. remote monitoring beehives, DSS, PCB, data warehouse, etc.

Within this list you find SAMS business models with the focus on Europe, Ethiopia and Indonesia. Some of them were established by start ups, but all models with the contact person "iceaddis", "UNPAD" Sascha Kirchner, Kristina Gratzer or Armands Kviesis/Aleksejs Zacepins are open source and can be used for an own start up idea. If you wish to get more information on those, please contact either Yosef Alemayehu ( or Markos Lemma ( from iceaddis, Ethiopia, the UNPAD team from Indonesia: or Sascha Kirchner (, Armands Kviesis ( Zacepins ( or Kristina Gratzer ( for Europe.

-** Out of the 54 Business Models the 11 most promising ones were identified in a three-step evaluation and rating process. * The most promising European business model is actually a summary of three individual European business models listed in the subchapter European Business models

  1. Cross-country evaluation and rating
  2. UCD team discussion
  3. Expert evaluation and rating
11 most promising SAMS Business Models
Country Business Model Name and Start-Up Name Contact Person Summary Business Model Canvas
** Ethiopia Anabi by Anabi Abiye Tadeos: Anabi directly sells smart beehives at lower prices for partner beekeepers, and smart beehives (beehives with monitoring and decision support systems) will be rented to crop growers. The leasing will take place during the flowering period. Anabi provides its system for partner beekeepers throughout the year. Anabi also sells bee products, particularly mono-floral honey for the global market with negotiation to its partner beekeepers.
Business model canvas Anabi by Anabi
** Ethiopia Daemat by Daemat Kisanet Haile Molla: Farmers do not have a convenient way of selling their products to consumers; instead, they deliver them to middlemen brokers and wholesalers who buy the agricultural products at ridiculously exploitative prices. As a result, farmers don not get the income they should get out of the harvested products. Price volatility due to supply seasonality, lack of market information, loss of quality products during inconvenient transportation of the products is the main issue in the food value chain. Daemat is a digital market platform that allows agricultural product producers to directly sell their products to consumers and gain better financial benefits.
Business model canvas Daemat by Daemat
** Ethiopia Birzz by Yiblu Azeb Assefa: Birzz is an alternativ healthy energy drink. Birzz will be bought and used by any one at any young age at retail outlets or directly from the Birzz online store in order to boost daily energy with a healthy drink.
Business model canvas Birzz by Yiblu
** Ethiopia MbeeHive by MbeeHive Andualem Lemecha: MBeeHive is a low-cost new kind of modern hive, that enable harvesting extracted honey directly from the beehive. It will be bought by beekeepers for 2,500 Birr at the MBeeHive shop in order to increase honey productivity almost averagely by 3.5X and get high-quality nectar honey with much less time and cost.
Business model canvas MbeeHive by MbeeHive
** Ethiopia Kekros by Kekros Ethiopia Negasa Berhanu: Kekros Ethiopia expects to engage in multiple apiculture business sectors in Ethiopia –

developing a website to give online beekeeping training for agricultural professionals and beekeepers to improve their production quality and quantity, manufacturing supply beekeeping inputs like a quality beehive for beekeepers, designing and developing a beehive monitoring system for beekeepers and researchers, producing quality honey and beeswax for local and export market using its own products and services lines.

Business model canvas Kekros by Kekros Ethiopia
** Indonesia Masagi by Masagi Ina Sawitri: Masagi is a product of the empowerment of beekeepers in Indonesia, housewives around the production house, and actively participates in environmental conservation efforts. Honey purchased from beekeepers will be processed by housewives whom empowered by conducting training in production honey-derived products and conducting good manufacturing practice and some of product’s profit are used for environmental conservation. Masagi produces honey derived products such as honey jam, various honey cookies, Honey Lemon Ginger syrup, and others.
Business model canvas Masagi by Masagi
** Indonesia Madu Cantik (MaCan) by Herbal Khansa Adi Wira S.: Madu Cantik (Macan) is pure honey concoctions selected specifically from the taste, texture and nutritional that is very good for overcoming various skin problems. The products that Madu Cantik (Macan) offer is herbal skincare that is made from honey.
Business model canvas Madu Cantik (MaCan) by Herbal Khansa
** Indonesia Laduni Mutiara by Apiary Laduni Mutiara Abul Kodir: Laduni Mutiara Lestari is a group of Apis mellifera beekeepers from Cianjur, West Java. It has about 300 colonies that have never been in Cianjur due to the absence of sufficient bee food. Have a dream to have a location for beekeepers in Cianjur and have started looking for cooperation with local government agencies to be able to use land that has not been utilized.

In marketing, they have collaborated with various local business owners in Cianjur to become a location for selling honey. In addition, he is also active in activities held by the West Java Provincial Forestry Service. One example was a participant in the Thrive Project, a project that was born from the collaboration of the Social Corporate Law Society (Socolas), Mongabay Indonesia (website from the US), The Local Enablers (a community from Unpad), IKA SKMA Jabar, and the West Java Provincial Forestry Service.

Business model canvas Laduni Mutiara by Apiary Laduni Mutiara
** Indonesia Madu Hanjuang by Madu Hanjuang Aulia Sofia N.: Madu Al Amin Hanjuang is raw honey that only goes through a filtering process and does not undergo any heating, centrifugal, or other processing processes.

Quality is guaranteed because it is obtained from selected honey suppliers, passing the quality test (SNI) in three trusted laboratories. This honey can also be eaten directly or as a food / beverage sweetener.

Travel able packaging, which is easy to carry anywhere, perfect to carry when you are on a trip all day, also at lunch.

Have a concentration on honey consumption that is guaranteed and affordable by many people. And want to make honey a unique Indonesian souvenir so that honey packaging is one of the points that want to be improved.

Business model canvas Madu Hanjuang by Madu Hanjuang
** Indonesia Bandung Bee Sanctuary by CV. Suaka Lebah Bandung Yoga R. Nugraha.: Bandung Bee Sanctuary is a beekeeping start-up that is selling honey, providing educational services, research and community empowerment. Types of bees that are cultivated include Apis cerana and Trigona laeviceps. There are five main concepts raised in this business, namely: Bee Farming, Edu Tourism, Social Innovation, & Eco Working Space.

Located around the city center of Bandung makes BBS an urban beekeeping. In addition, the land used by BBS is a land that is not utilized and even once became a waste disposal location. The location is then converted into a bee farm that can be planted with various types of flowers. The resulting impact of Bandung Bee Sanctuary activity is environmental preservation efforts through on abandoned critical land and becoming a landfill. Inaugurated on January 10, 2020 by the Chancellor of Padjadjaran University as a social entrepreneur based on conversation and eco-technology by prioritizing honey bee cultivation, ecotourism, and honey beekeeping training in improving quality of the environment and empowering the surrounding community.

Business model canvas Bandung Bee Sanctuary by CV. Suaka Lebah Bandung
* ** Europe Beehive Monitoring System (merged of three SAMS business models: Observe you Hive, Monitoring of Bee Colonies for Queen Breeding, Rent a Hive) by UNIKAS Sascha Kirchner: There are existing projects which offer to adopt a bee colony Usually there is no direct access to the hives rented by the customer. With this HIVE monitoring system, customers could observe all relevant data (weight, flight activity, acoustics) in real time. An additional camera would also be possible. The customers who rent a beehive can always observe their colony and there is a considerable added value compared to an anonymous sponsorship.

The HIVE system can assist beekeepers also in their queen breeding choices. With the help of sensor data, desired breeding traits can be detected earlier and more precisely.

In order to obtain more bee data from different regions, HIVE systems are loaned to interested beekeepers. The received data will be evaluated and can be used by both sides (scientific and application-oriented).

no Business canvas available (merged business models)

The following tables list the SAMS Business Models according to their target countries

SAMS Business Models
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Ethiopia Indonesia Europe